The trends we should be prepared for and how
Google | Facebook | Youtube | Instagram
2018 is already here! Are you prepared for it?
Internet marketing is the constantly-evolving science, where keeping up with the trends is crucial for the success of the business. We will briefly introduce you into the most important predictions of the upcoming year and prepare you by giving some useful recommendations.
It is time for action. Let’s get started!
GOOGLE: Mobile-First Index
Nowadays, the prevailing use of mobile devices is becoming a common trend. Search engines, social media networks, online shopping websites, books, movies, and any sort of information are accessed with the use of smartphones, rather than desktops. Think about yourself: how often do you use your phone compared to PC? Yes, you get my point.
Google is observing the rising number of mobile search enquiries since 2015, and now it is time to make changes. 2018 is announced to be a year, when Google will officially start to rank and index web pages based on mobile experience and its content, while desktop version will be a less influencing factor.
In order to ensure that your business is ready for Mobile-First Algorithm, we provide the checklist for you. Have a look at it, is your website ready for the Google update?
The website is mobile-optimized, not just mobile-friendly:
While ‘mobile friendliness’ is about being able to view websites on mobile devices, ‘mobile optimization’ refers to the true responsive mobile web design:
- The same content appears different as the screen size reduces. Images begin to appear underneath each other.
- The navigation menu consolidates into one dropdown menu and content automatically resizes to suit the width of the new screen.
In simple words, mobile responsive design means to automatically provide your audience with the content they want, within the context that they’re viewing it.
The great example of the mobile-optimized website is Food Sense, where users can use any device for convenient access to the website material.
The speed of the page-loading is fast:
To understand how crucial the speed is, let’s have a look at the most recent statistics: 53% of mobile users are likely to leave the website if the page-loading takes more than 3 seconds.
Graphics are attractive for users’ eyes, rather than reading large amounts of text, however they also slow the load time. Excessive use of images will slow down webpages as well. Slow load times annoy both readers and search engines. Therefore, it is important to ensure that the need for graphics are balanced against page-loading speed. Also:
- Continuously check the page speed using various online tools. Benchmark your performance against competitors and sector leaders.
- Convert images from heavy formats, such as TIFF and BMP, to JPG, PNG, and GIF.
- Remove unnecessary redirects that increases the loading twice.
Still having doubts about critical role of speed? The recent studies have shown that page speed has a direct correlation with a number of conversions: where the page speed amendment by 3 seconds leads to 9% more conversions. Exciting, right? Time to optimize and get more conversions!
Desktop version of content is available on mobile site too
Google won’t penalize for hiding content in expandable sections, such as tabs or accordions, which are clearly labelled and easy to find. For mobile users, these features are crucial to user experience, since they keep websites organized and simple to navigate on a screen of a smaller size.
Just follow these simple steps and be confident that your website is fully prepared for the introduction of the Mobile-First Index!
FACEBOOK | YOUTUBE: Video takes the stage!
Video, video, video …
…Yes, 2018 is predicted to be the year, where video will play, perhaps, the most crucial role in the social media marketing strategy. Feeling not prepared for it? Let us help!
First of all, carefully consider your targeted audience. Most importantly, the ‘video’ trend should attract attention of those businesses that target Generation Z, ‘true digital natives’. Are you that type of company? Thus, Youtube is your best friend! Its audience consists of Zs by more than 30% creating for you a large pool of potential customers.
Targeting other audience? Consider video marketing strategy as well: 2018 is all about video!
Surprisingly, Youtube is not expected to keep the position of the main video platform. Facebook. Yes, yes, Facebook is the major player in video and the one you need to pay attention to.
On Facebook, videos lead to 1,200% more shares than text and images combined!Also, viewers retain 95% of a message when they see it in a video and only 10% retain it when they see it in text. Thus, it is time to seriously consider adding video content to your social media strategy.
INSTAGRAM: 200 million people use Stories! Do you?
2018 is the time to use Instagram Stories for your business strategy.
In contrast to other social media networks, Instagram is less about telling benefits of services, but establishing deeper relationships with clients and spreading brand awareness. Nowadays, customers are interested not only in what your company offers, but also in its ‘personality’…and Instagram Stories is a great tool to show it!
Show what’s happening behind the scenes:
Stories is a great tool for businesses to demonstrate their corporate culture, employees and how the creative process is going on! The product launch can be successfully introduced to your audience through live interviews, while events can be promoted through invitations and filming the event preparation and the event itself. Customers would be happy to know who are the ‘creators’ of their favourite products and services, feeling closer and more important to the brand family. The less formal it is, the better! Unleash your creativity!
Know your audience better:
Instagram is the tool not the only for showcasing the culture, but also for collecting valuable information about your customers. Who are they? What do they like? Their preferences? Yes! All of this you can know using Instagram Stories, that has a great poll feature. Feel free to ask any questions, just following one rule: Be simple and Creative! Avoid lengthy questions and make sure they spark interest.
If your business is keen on establishing strong online presence, Instagram and its features are the tools that cannot be ignored!
More Shopping on Instagram!
Besides, Instagram is becoming more and more popular as an online shopping platform, therefore, one of the 2018’s updates the company is planning to introduce is ‘Shopping Tags’, which are currently in testing stage. This option enables businesses to put discrete price and information tags on items within their images.
In addition to this, Instagram is planning to add a new self-serve tool for product tags: “Once a business has a product catalog connected to their account, tagging a product is as simple as tagging a person in a post”, explained by Instagram. The product catalog can be uploaded through Facebook Business Manager.
In order to ensure that businesses are able to closely monitor the activity of the users on their pages, Instagram will also update the analytics tools allowing to see “how many people tapped to see more product details or clicked on “shop now” on their product tags”.
Would you like to promote your products on social media? I believe there is no better network than Instagram! Having 600 million active monthly users, Instagram estimates that 80% of users are following at least one business account. The use of the latest features will help to trigger interest in potential customers and make your existing clients come back over and over again!
Conclusion: Will 2018 be successful for your business? No doubts!
The beginning of the year is a time for planning and careful consideration of rising opportunities.
“A goal without a plan is just a wish.”
― Antoine de Saint-Exupéry
The success of the planning stage is entirely based on the research and collection of information: what, when and how. We have given a short summary of all the upcoming digital marketing trends of 2018 with advice for the further plan for action. Now you know – what, when and how! Outline your business goals, define success factors, take into account our advice, plus ensure careful monitoring of results… and voilà! Don’t wait – act, and let us see your business prospering.