HOW TO WRITE CONTENT WITHOUT KEYWORD STUFFING
In the 21st century, content is the word business owners hear more and more often. Content is a core of the company’s online presence success. The highly-qualified content writers are of high demand due to their unique ability to create a quality content without keyword stuffing. In terms of online marketing, quality content is the content that serves as a magnet for users without a purposeful placement of a large number of keywords. Is your business struggling to develop a team of professional content writers? Below, we provide few useful tips that will transform your website content into an amazing hub of interesting information for your targeted audience.
When it comes to creating a quality content, a lot of marketers are still existing in the SEO stone age. Content marketing has broken all the stereotypes of creating content with aggressive keyword usage, lack of clarity and boring headlines. Currently, relevant and informative content is the only and one thing that may ensure a higher conversion rate.
Modern SEO copywriting is about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps pages you want to rank well for certain keywords and phrases.
Writing with Keywords in Mind
Keyword stuffing is one of the most outdated and least effective practices you can adopt when developing content around keywords. Not only Google search engine will rank your website significantly lower, but also stuffed posts and articles are often meaningless and avoided by readers, as they are not able to find anything valuable in those posts.
However, this does not need to stop you inserting a few keywords which make complete sense, and which are bound to find themselves in an article anyways. If your key phrase is “digital agency Malaysia,” it sounds absolutely unnatural. But, if you use it more organically and say “digital agency in Malaysia is more popular than ever,” it sounds much better and attractive for your readers.
Avoiding High Keyword Density
As regards to keyword density, it is crucial to be careful. If you are writing an article about digital agency, you don’t need to insert a keyword like “digital agency” every 30 words. Readers already know the article is about that particular topic, so reminding readers about it every few seconds is just an aggressive keyword stuffing. It is recommended to keep 1-4% keyword density when placing your keywords, while maintaining good readability and value of your content. Exceeding the recommended range would put you into the risk of being punished by Google.
Keywords should be distributed throughout the content evenly — showing up at top, in middle and towards the end of copy. Map out visually on the web page where they should go, ensuring they are used in a natural distribution throughout content.
Writing Longer Posts
Writing long articles which are at least 1000 – 1500 words long is not necessarily a rule, however, longer texts tend to provide more value for the readers, as well as more useful data, because there is simply more room for the writer to get into the matter. Apart from that, Google ‘prefers’ longer articles because they have more material for its spiders to analyze and rank properly. In addition, longer blog posts will keep your readers for much longer on your website, and you will get much more comments, links and social media shares than you normally would, by writing shorter articles.
Search engines tend to give preference to longer blogs and articles, and for good reason. Try to shoot for at least 1100 words, but if you can get to 1,200 or more, it would be even better! There has been a lot of research that proves that search engines tend to favor “in-depth” content of at least 1,400 words. The longer your content, the more value you’re going to give to your visitors, and the better chance you’ll have lower bounce rate.
WHY WRITING A QUALITY CONTENT MATTERS
In order to build a successful online business and survive in this changing world of search engine optimization (SEO), it is crucial to create useful content which is interesting, persuasive and optimized for search engines — and this process have to be done consistently. That is a component of the user experience (UX), getting new fresh content on demand.
SEO copywriting is about creating compelling and valuable content that targets specific keywords and phrases so that other people will be willing to promote it on social media platforms. This increases the authority and relevance of your content and improves its ranking on Google for the selected keywords. SEO copywriting helps you target your customers and solve their specific problems with well-crafted content.
SEO writing is not based on a fire-and-forget principle— posting your content and walking away is a big mistake. In fact, you should monitor your content performance on a regular basis using Google Analytics. According to data statistics, the factors, such as time on site, bounce rate, and pages per session are important elements to monitor. If your website has a high bounce rate, that means that visitors to your site aren’t staying for long, most likely because your page isn’t delivering them the information they’re looking for. If your bounce rate is high, there’s a good chance your page isn’t optimized for the appropriate keywords.
However, you should be warned that there are plenty of non-content related things that can cause your bounce rate to skyrocket. The examples include aggressive pop-ups, slow loading times, overwhelming ads or images, and any other ugly design components can push visitors away. Writing good SEO-based quality content isn’t just about the words — it’s also about how your visitor sees them. If they are complemented with a bad design, no one is going to read them.
Search Engine Optimization (SEO) is a crucial aspect of the company’s success in the online business world. Despite of the fact that SEO does not brings fast results, consider it as a long-term investment giving unbelievable ROI in the future. Highly-qualified SEO specialists are of a great demand nowadays, and our team members are those you are looking for!
Content is a crucial part of search engine optimization practices, thus, it is important to pay attention to a number of rules that will help your website succeed in the online world. Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. Your readers and prospects want the same thing – accurate, up-to-date info.
Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Your content can never really rank or sell if it doesn’t appeal to a particular audience. Avoiding keyword stuffing is the first thing that has to be in your mind when you write content for your readers. How to do it? Make sure that keywords density level is maintained at 1 – 4%, while most of the keywords used are long-tail keywords. Besides, it is highly recommended to create long articles due to the Google search engine’s preference for longer posts, as they provide more value for readers.
Would you want Blueninja.io help you with search engine optimization (SEO) ? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article!
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