Mobile apps are at the center of the developmental push
Morning in the 21st century: the first thing people do when they wake up is checking their smartphones…Gmail, Facebook, Twitter…Whenever we need a taxi or food delivery, we take out our mobile devices and get it within minutes. Sounds familiar, right? It is not possible to imagine our modern world without mobile phones or tablets. Thus, the role of mobile applications has increased in recent years, giving a signal to both small and large companies across industries to pay attention to the rising trend.
Mobile application development is no longer an optional investment for businesses, but a necessity. Just look at these statistics for 2017 below, is not it impressive?
Many businesses have already started to take advantage of the mobile application development trend and achieved significant results! Let’s explore one of the greatest examples of a mobile app developed by L’Oreal, L’OrealMakeupGenious App.
The L’Oreal augmented reality Makeup Genius app is based on innovative facial mapping technology to make your mobile phone camera into a virtual mirror that allows you to try on beauty products in real time.
The app scans your face and allows you to virtually apply makeup and try on specific products and looks specifically chosen by L’Oreal experts. Once the app identifies where your mouth, cheeks and eyes are, it’s easy and fun to try on makeup or complete looks. The unique features of the L’Oreal app is that it registers 64 facial data points and more than 100 facial expressions allowing the application to identify the user’s lips, eyes and facial contours. This advanced technology allows the virtual makeup to move with the user, if she turns her head to see how she looks from multiple angles and her facial expressions. You may also share your results and looks with friends on Facebook.
Here are the major Ways Your Business Can Benefit From Having a Mobile App:
#1 On-The-Go Marketing:Mobile Application offer On-The-Go marketing, meaning that customers can access your business anywhere and at any time. Regular use of your mobile application helps to enhance brand image or business. Regular use of your app reinforces your brand when they need to purchase something.
#2 Future Marketing Trend: According to predictions, mobile app is becoming a major marketing trend, as more than 1 billion smartphones gadgets are being used in the world and more than 70% of search queries are conducted through mobile devices.
#3 Sales Increase:Mobile applications help to sell your products or services and also help to generate new leads for business development purposes. Apart from sales, mobile application also assists to enhance brand awareness among your targeted audience.
#4 Act as Social Platform: Through mobile applications, businesses become social with social networking websites, which allows to communicate with your customers on a regular basis. This ensures both brand awareness and in-depth customer insights, as your business might “listen” to the conversations and opinions of your client base based on their posts, comments and shares.
#5 Improved Customer Care Service: Mobile apps enhance the customer care service provided by your business, as they enable a customer to order and purchase the product or service from anywhere and anytime. Maximized user experience is the key feature of mobile applications, which is crucial for the success of modern businesses.
The mobile application allows customers to have all information at their fingertips.Countless apps and their participation in the various businesses and industries are being observed since 2010. Nowadays, many marketers believe that through mobile applications it is easier to connect with their customers, serving as one of the best marketing tools to contribute to business development.That’s why mobile apps have such a high level of importance for the modern business world.
There is no doubt that, the full power and impact of mobile applications on business can be perceived by looking at the examples of companies, which took advantage of technology trend and turned it into multi-million profits. Jaguar Land Rover is one of those successful companies:
Land Rover Incontrol Remote Apps technology allows vehicle-optimized apps on your smartphone to be controlled through the vehicle’s touch-screen, including Contacts, Calendar, and Music Player. Land Rover’s InControl Remote app was designed to assist users in staying connected with their car and make their life easier. The app allows smartphone users to check the fuel level and dashboard alerts, locate the vehicle on the map, get walking directions to it, check if any windows or doors were left open, as well as request the Optimized Land Rover Assistance if the vehicle breaks down. In addition, some most recent models support premium features, like locking and unlocking the vehicle, controlling the temperature inside the car and resetting the vehicle’s alarm, if it’s triggered accidentally.
The use of mobile apps can also be seen in the areas, such as communication, education, cooking, social media, online shopping, business and banking, however, social media still holds the dominant position:
On a regular basis, individuals seek for updated versions of those applications. Therefore, app developers and app developing companies, such as Blueninja.io, are continuously working to keep up-to-date with the demands. Due to this, there has been a recent significant increase in the number of new app developers and app development companies, where Asia in general, and India in particular, hold the dominant position:
In terms of communication, Indian app developers have developed apps, such as Skype, Telegram, Wechat, Facetime, WhatsApp, and Facebook Messenger for easy and better communication with our loved ones. Prior to the emergence of those mobile applications, we depended totally upon computers and laptops for Skype calls and huge charges for long-distance calls.
Despite the popularity of social media apps, the mobile application development is also expected to gain significant influence in the educational and financial banking sectors.
A wide number of leading app development companies, just like Blueninja.io have designed educational apps that have had a positive impact on the lives of thousands of people across the globe. Those applications have become best friends to educationists and students from different countries and regions. EBooks, E-library, education videos, education games and many more are available today for various platforms and provide easy and quick access to high-quality educational materials that ordinarily could be accessed only in the libraries.
Are you willing to learn a new language, let’s say Spanish, but don’t have enough time? Download FluentU for IOS or Android and have online lessons while cooking, having dinner or driving! Are you preparing for SAT exam, but feeling that your preparation takes too much time? Download Ready4 SAT and access hundreds of practice tests on-the-go: e.g., while waiting for food delivery or standing at the bus station. These and millions of other useful apps take only few minutes to be downloaded, but expect to have a significant influence on the world’s educational arena.
In the banking and financial sectors, efforts have been made to ease the process of monetary transactions. The use of mobile banking is currently on the rise. Today, making bill payments, transfers or withdrawals can be done with the use of your smartphone, which has become a tool for online banking solutions. In terms of financial transactions, there are mobile apps, where an individual can easy make payments for goods and services without spending time in the bank. All these were not possible 15-20 years ago, however, with the advent of mobile apps on our smartphones, these have become possible.
As regards to leisure activities, mobile apps offer you a vast number of interesting ways to spend your free time. Today, the emergence and availability of applications, such as video apps, games apps, and music apps to phone users have proven that mobile apps are not just relevant for communication and business, but also for human relaxation. Game apps have gained popularity in recent years,due to their unique transformation from the childish games to more sophisticated ones. For music lovers, there are hundreds of music apps, which they can use to listen to live music or play favourite downloaded songs. We also have access to reading apps that allows access to classic literature, academic materials and other types of books on any mobile device.
Why do we choose to use mobile applications in our daily life? Convenience, correct! The key feature of any mobile app is the high level of convenience it provides, in terms of time & cost saving. Making payments, purchasing products, accessing information and other activities are now possible with just one click on the mobile app’s icon.
The nature of the human society implies that people tend to share with others and recommend what they like. In the case of mobile development, applications provide a high level of comfort, that undoubtedly, people like. Therefore, businesses have started to pay more attention to why create a mobile application: e.g., you will get more satisfied customers if you allow them to make online payment, rather than asking them to stand in a long queue in the bank. Let your clients save their time and costs, and you will get your happy customer base that will be recommending your business to others, thus, attracting more and more new customers. Is not it what you are trying to achieve? Yes! So, let’s get started!