A publisher or web developer? Facing troubles due to the unmounted number of rules and barriers placed by Play Store and App Store? Well, this is where progressive web app out beats those barriers and provides the freedom to go wild, far and beyond with your ideas. PWA is basically a combination of a mobile and web application that serves as a purpose as one regardless of your geographic location or browser, similar to a native application. In layman terms, “Just a website that took the right vitamins”.
PWA has been the talk of the town since its emergence among IOS devices but it does not resemble a whole new technology but rather a heap of strategies that have the objective of making a betterunderstanding for web and mobile based apps.
How would Progressive Web Applications come in handy?
The enhancement of speed, cost and marketing of products can be executed easily through progressive web applications. PWA offers features that coincides mobile applications such as the offline mode, push notifications, high loading speed, full screen ability even with the absence of the URL bar.
From a software engineer’s perspective, it is likely that a superior web developer could potentially deliver the same capabilities as to a mobile end developer. WHY? With the rising technology to make a dynamic web application, a web developer has the opportunity to develop beyond their job scope which includes mobile applications.
Put aside the fact, PWA is practically built on a web browser it would actually reduce the development time as well as allow the bugs to be identified sooner and attended to. With that being said, users will not need to use their Play Store or App Store to download since PWA has no standard approval process.
PWA has the competency to function offline due to the existence of service workers, thus being essentially important. Service workers play the role of the middleman for the web app and network, providing cache services and enhancing the speed of app rendering. On the other hand, native apps relatively weighs more than progressive web apps and is solely competent to design for android or iOS,concurring 99% of the mobile market. While PWA offers a one stop solution catering to a greater market with their various capabilities:- push notifications, offline functionality, and update. PWA has a much lower acquisition cost and requires lesser input to build thus an easy access to having the application on a full fledge mode.
From a marketing perspective, PWA has the upper hand due to its easy appearance on the search engine. No doubt, it would be of a greater leverage because luck would be essential, LITERALLY A LOT OF LUCK to be featured on the first page of the app store, which can make your application go viral.
Little do you know, the process of downloading an app tapers off about 20% of the potential number of users. Thanks to the progressive web app it has successfully shortened its period from the time the app has been discovered till it is downloaded for usage.
“Just to put an end to the MYTH of PWA not being able to full function on iOS device has finally been put to silence”
Progressive Web Applications can now work as a standalone or a website for all Apple devices that has the version 11.3.0. In other words, Apple patrons need not use Apple Store to download applications instead it can be done so through Safari and still be able to enjoy the functions of an app downloaded off App Store. Safe to say the Safari has equated Chrome, Samsung, Firefox and Operas that support Service Workers and Web Manifest specs. In cases the lack of full fledge features PWA has the ability to function completely normal with minimal bugs.
PWA’s has the ability to deliver certain features on iOS:-
Geolocation, Sensors, Camera, Audio Output, Speech Synthesis, Apple Pay
However, there are limitations of using the PWA’s on an iOS device due to the lack of the other aspects such as no push notification, access private information and if the app has not been is use for several weeks there’s a possibility of the iOS freeing up the files space.
Just a short tip!
If you do happen to leave a PWA site it will be refreshed when you return, a user identification, SMS or email authentication might be an idea to keep in mind when opting for a better solution.
Too good to be true?
There a several case studies that would make it seem more surreal!
The new PWA tinder is currently accessible by 100% of its user on both desktop and mobile site. To their surprise, most users showed greater response with swiping, messaging and lengthy chats as compared to native apps. In addition, Tinder was able to increase their performance capacity in terms of the time span to load a page.
L’Equipe was the first French website( 1st big media website) to adopt PWA. Their main goals were basic and straight which was to pump their speed of loading their webpage, grant users the ability to access their site offline mode thus converting their mobile site into a growth engine for the company
Alibaba on the other hand implemented Ali Express as part of their first trial for progressive web applications and saw a drastic change in their conversion rates by a skyrocketing 104%. Their main motive was to deliver a prominent experience thus having increased users time per session by 76% on average, through the idea of cross border browser PWA. Director of Ali Express, certainly saw this as an investment for the company to only grow larger and reach a bigger market.
Lancome saw PWA as riveting, app like touch. WHY? Service worker came in handy for them to up their game in terms of their performance in conditions such as unstable network grounds and push notifications for re-connection. Their mobile sites hit a skyrocketing number of more than 50% and an increase in their conversion rates by 17%.
Being India’s largest e-commerce site, they successfully managed to hit a 70% conversion rate from the combination of their native apps and web sources. This transformation let to a longer time spent on Flipkart Lite compared to their native app, a higher engagement as well as greater conversion rate for those that arrive via add to home screen. Moreover, Flipkart did a study only to find out their mass users (63%) only had the source of 2G network thus opting for service worker allowing users to reach their sites much faster than usual.
Not to Worry!
Progressive Web Applications did not enter to kill the mobile app industry as their intention claimed by Google is not to substitute website apps instead merely decrease the gaps between the two. Ideally PWA approach has been recommended by Google Developers and Facebook Groups. Furthermore, as successful as PWA may seem not compatible with every industry in the market would use it to move forward or like the saying goes “OLD IS GOLD”.
It is with no doubt a technology is constantly on a growingspree with an potential to expand its opportunities but at the same time it’s adaptability in the mere future would be the predictor of where it lies among the users. Needless to say, PWA is a growing technology thus more features are bound to grow within to slowly adapt to the platform features. Regardless, it is worth the investment in your company if its growing towards a technological savvy era.
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