Importance of Web Design in Your Marketing Effort
- It takes only 0.05 seconds for a user to form the opinion about your website
- 38% users leave the web page if the website design is not attractive
- 74% of users define a company’s web page as a #1 trust factor
These, and wide range of other statistical data prove the importance of a good website design concept for the success of both small companies and big corporations. The web design is a tool that should be wisely developed and implemented, taking into consideration the characteristics and preferences of your client base. Who are they? What do they like? How can their attention be attracted?
Consider your website design as a part of a big mechanism: every detail matters, and if something does not work, the entire business will be affected. Despite of many opinions, it is not compulsory for the web design to be complex. If your graphic designer is capable of implementing amazing 3D graphics and animation on your website, yes, it is good. However, it is not the most important factor. As in any marketing effort, the ability to understand and address the needs and preferences of your customer is what makes your business a market leader!
‘Creating customer persona’ is vital to visualize your customers, turning your website into a magnet for your potential clients. Below we provide a list of characteristics to consider when creating your customer persona:
- Demographic: Age, gender, education, occupation and for B2B, company size, position in buying unit.
- Psychographic: Goals, tasks, motivation
- Webographics: Web experience (months), usage location (home or work), usage platform (desktop, tablet, mobile), usage frequency, social media sites, favorite sites in and out of category
For example, the e-commerce website for sale, Boxhill, has found out that their customers prefer more minimalistic, simple, professional design. By making website design changes, Boxhill has achieved significant improvements: store sales went up by 320%; orders increased by 450%; conversion rates increased by 410%.
There is no doubt that your business also would want to achieve such tremendous growth. So what benefits will the improved web design give your company?
Designing Help the Website to Stand Out and Increase the Traffic
For providing the pleasant online environment, the companies produce the professional website designing and marketing material by hiring web design services and digital marketing agencies. The role of the website design of any company implies spreading the brand awareness and making your company be remembered. When clients are going to purchase your product or service, they first check your online web presence through online search. For example, when we look for a beauty saloon, in most of the cases we prefer to check it online by paying attention to overall design, services provided and price list.
The well-designed website develops the strong reputation of the company, assisting in developing trust and good relationship with their stakeholders. Once your company earns the trust of a customer, he or she tends to share their successful experience with your company to people they know, increasing the traffic to your website.
Designing is Good to Express Message in Pioneering Approach
Nowadays, the message conveying becomes intellectual. Instead of using the large chunks the companies prefers the message that is combined with the visuals and text. The colours and visual effects will attract the audience attention naturally. The designers and developers are becoming more innovative and instead of using the plain text for the messages in black and white, they integrate the graphic representations, visuals and the photography to support the message of the brand or company. The authentic and original related material makes the bigger and strong impact on the visitors. It also portrays the creativity way of the web design and development company that is clear and concise.
The Feed website has a stunning execution that challenges our understanding of what is possible on the web. Through a creative blend of animation and video, the site immerses the user into a very engaging experience. As an atypical site, it contains several unique usability elements as well, including a navigation that doubles as a scroll progress bar.
Professional Web Design Strengthens Web Visibility
The company services that you are offering online should be authentic, trustworthy and recognized. The responsive Web development services are delivered to introduce the creativity and innovations to make the brand unique and the masterpiece. Every innovative idea and the latest features that are used on the website make it strong, as well as support the brand and the identity. This will increase the value of the website and also capable of gaining attention of the viewers. This good taste of the design helps in getting a good position and moving ahead from the competitors.
The Attractive Website Bring More Leads
The number of visitor views matters but this does not mean that you will have the permission to neglect the strategically designing that lead user to the specific conversion process. There are many online examples that are beautifully designed but are failed to convert their valuable visitors into leads. When a user comes to the website, they want to use their time effectively. When visitors arrive on your website what should happen. For this review the customer’s conversion process. When customers arrive on the website they are looking for the services. To convert the potential customers into a lead, you have to represent something extraordinary offer. The one feature that makes the customers to view and purchase is the call-to-action button. This button allows the visitors to purchase and perform an action. The call-to-action is the main key in the conversion process. Once you click on the button, the web page provides some more information about the policies and the products. The data and the design of the page should be effective and designed professionally. In this page, the visitors have to fill the request form for making a contact for more information and proceeding purchase. Once the visitors fill in the form, click on the submission button present below to acquire a lead. The conversion process is known as the inbound marketing. It helps in making the website to make the visitors into leads.
Here’s a fun, unique call-to-action that can get people clicking. Whereas site visitors might have expected to be directed to product pages or press releases from the homepage, a CTA to “Discover a Cocktail Tailored to Your Taste” is a pleasantly surprising ask. People love personalization, and this CTA kind of feels like an enticing game. The play button icon next to the copy gives a hint that visitors will be taken to a video so they have a better idea of what to expect when they click.
The website design inspiration is an important aspect of any business development process, including the promotional and sales activities, as well as the business expansion process. How? Your website design can become your number-one tool in lead generation, if developed and implemented wisely. The web design can also be considered as your ‘business card’ giving the first impression to your potential clients. Delivering an amazing web design templates also implies taking into account what your client base wants. What kind of design your customer would prefer: minimalistic? bright & colourful? dark? These and other questions can be answered by creating customer persona and including all the possible data about your customers.
There is no better way to finish the article than having a look at one of the most interesting examples of a successful web design. Attractive html design template has always played a key role in successful online sales and marketing. That’s because it increases the perceived value of your products and works to make your website (and business) seem more trustworthy. Whether you’re about to create a new e-commerce website or have been thinking about redesigning your current site, the following list provided by Blueninja.io should give you sample design inspiration for your next project. Have a look & get some ideas!